London-based Creative Director and ideas-led strategist working across music & brands.
Concept — build — deliver
Selected work
2024—2026
01
HAAi
HUMANiSE Live
Executive Producer & Director
A large-scale live film at London’s Drumsheds, built from the ground up around HAAi’s world and delivered with a team of over 50 cast and crew. Premiered in New York and London.
A sold-out night captured end to end — empty corridors before doors, a stage built around one statement, and a room that gives it all back at the final confetti drop.
Creative Direction, Social Strategy & Visual Content
A multi-year partnership taking Amistat from 50,000 followers to 1.8 million across platforms — shaping the creative and social strategy behind sold-out European tours and a visual world that continues to keep growing with audience.
I’m a creative director and ideas-led strategist working in music. For over eight years I’ve worked globally across live, artist campaigns and visual production - from large-scale shoots and world tours to complete album rollouts.
Artists and teams come to me to find the concept: the angle that packages who an artist really is into something an audience can understand and get behind. I shape the vision, then bring together the right people to make it real.
Selected artists
Amistat · HAAi · Hazlett · Hollow Coves · McFly · Only The Poets · Holly Humberstone · Sons Of The East · Two Door Cinema Club · Zach Bryan
Selected partners
BMG · Capitol · Elektra · Ministry of Sound · Nettwerk · Polydor · Riot Games · Sony Music · Universal Music · WMA